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O Cliente / The Client
Mateus Lima é um personal trainer que trabalha com o foco na construção de corpos saudáveis acima da estética, sua atuação visa acima de tudo melhorar a qualidade de vida de seus clientes mas ainda sim busca extrair o potencial máximo de cada um deles.
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Mateus Lima is a personal trainer whose work emphasizes developing healthy bodies over looks. While still aiming to maximize each client's potential, his work is mostly focused on enhancing his customers' quality of life.
Objetivo / The Objective
O objetivo deste projeto era desenvolver uma identidade que falasse da forma direta possível com seu público, abrindo novas oportunidades de negócio e reforçando sua autoridade entre seus potenciais clientes.
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This project's objective was to develop an identity that would speak to its audience directly and profoundly, opening up new business opportunities and bolstering its authority among its prospective customers.
Solução / The Solution
Foi concebido um logotipo moderno, que através de formas simples, representa o movimento sempre a frente, simbolizando a direção e o impulsionamento que o acompanhamento profissional traz as pessoas. Como complemento gráfico, trabalhamos ícones secundários, traços limpos e geométricos que mostram que ajudam a criar um visual mais dinâmico e divertido.
Finalmente, foi criada uma paleta de cores com tons vibrantes e cheios de energia como referência direta ao conceito da marca: uma marca simples, vibrante e marcante. Todos estes elementos resultam numa marca atemporal, forte e autêntica que reflete os valores do projeto.
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A modern logo was designed, which through simple shapes, symbolize the guidance and boost that professional assistance gives to people. We developed secondary icons as a graphic complement, with geometric shapes that help create a more dynamic and enjoyable aesthetic.
The brand concept—a simple, lively, and striking brand—was then directly referenced in the creation of a powerful color palette with vibrant tones. A brand that embodies the project's ideals and is ageless, powerful, and authentic is the end outcome of all these factors.
Cliente: Mateus Lima | Projeto: Identidade visual e Fotografia | Ano: 2022
Fotografia: Gustavo Paiva | Motion: Gustavo Paiva | Design: Gustavo Paiva, Evelyn Lobo.
![BodyBuilding branding fitness gym Health identidade visual identity logo personal sport](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5bb49c153499147.6331852b4a013.png)
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